How to Setup Your First Online Shop

There is no denying it: The Internet has fundamentally changed the way in which we do business. For example, ASOS, a multibillion-dollar business, was built solely online. Founded by Nick Robertson and Quentin Griffiths in June 2000, the site landed its own-label collection in 2003 and hit 1 million unique visitors by 2005. In 2011, [...]

10 Ways to Protect Your Business from a Bad Web Host

10 Ways to Protect Your Business from a Bad Web Host

A reliable web host keeps your site up and running (accessible to clients) consistently with minimal downtime; a bad host, on the other hand, can be detrimental to your success by capsizing traffic, not to mention your SEO ranking. As a smart business owner, you must be aware that even the best of hosting providers…

How to Improve Your Site Conversion Rate

Driving traffic to your site isn’t the final goal but part of the overall process of converting site visitors into customers. You can have tens of thousands of unique site visitors per day and still not convert those customers into sales. In this post, I’m going to share some tips to help you turn that website [...]

6 Key Blogging Lessons From Famous Business Pivots

6 Key Blogging Lessons From Famous Business Pivots

Whether you’re starting a blog or starting a company, stiff competition is a common setback to success. Founders need to be agile and flexible to stand out from the crowd… and sometimes that flexibility results in surprising changes. From Nokia’s roots in 19th century Finland, to Groupon’s evolution from idealistic social project to paragon of…

Bait Your Hook: The Best Freebies for Generating Leads

Bait Your Hook: The Best Freebies for Generating Leads

Your blog post might have every ingredient needed to make it great, but what happens when your readers reach the end? With all the content they’re consuming, it’s likely your blog post will soon be forgotten, no matter how much they like it. If you want your casual visitors to become customers, you’ve got to…