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Web hosting companies are a vital part of the Internet’s foundation. The total industry value as of 2019 stood at over $56.7 billion, with a Compound Annual Growth Rate of 15.5%. That figure will reach $130 billion by 2025.
Yet despite offering essential services, it can be challenging – but not impossible – for many to stand out. Recent events like the global Covid-19 pandemic have helped to fuel the move towards digital activities. Much potential remains in this space, partially driven by growing Internet penetration rates and the increasing number of startups.
In the first half of 2019, eight companies alone spent $161 million on promoting web hosting solutions. That represents a 69% increase over the second half of 2018.
Across all of 2019, only two companies decreased ad spend in this sector: GoDaddy and WordPress. The future for web hosting businesses clearly remains bright.
Let us consider some tactics you can use to grow your business.
Now that there’s a wide range of digital marketing tools available, some marketers have put email newsletters on the back burner.
But this could be a mistake.
Although SEO, social media marketing, and paid ads can help your business, email is still a powerful platform for promoting your brand and connecting with customers.
In fact, email marketing has some of the highest ROI of any strategy. After all, most people check their email more often than social media platforms.
If you’re reading this article, then odds are you want to be good at affiliate marketing or at the very least, you’re interested in what affiliate marketing is all about and how to use it.
The internet offers many opportunities to make money online, and one of those is through affiliate marketing. In the simplest terms, affiliate marketing involves selling other people’s products or services through your website or social media platforms. Then, you receive referral fees as a commission.
An affiliate business isn’t a “set and forget” business model as some would like you to believe. While it can be lucrative, it takes time and effort to be successful. Fortunately, you can save a ton of time and boost your affiliate marketing business profits by outsourcing a lot of the necessary work.
Google traffic is lucrative – there’s no doubt about that. Often, the most effective way to attract targeted traffic is to make sure your site is optimized for Google searches. As you may have already learned, winning that targeted traffic is one of the top strategies for making money on the web.
However (and this is a big however), depending solely on Google organic search is not a good business model. Google frequently issues algorithm updates. This can lead to webmasters/bloggers losing all their traffic overnight. You need to diversify the ways that you draw online users to your site. Sure, Google search is a big part of that process – but it isn’t the only way to do it. You can still rely on organic search, but don’t make yourself vulnerable to another algorithm update before you have time to optimize for it.
When looking for web hosting, many of us can find ourselves guilty of pursuing factors which influence our choice, such as price. Although technically this is correct since all our needs are different, I find that many people are often swayed the traditional price-performance ratio issue.
We often fail to look past that towards the details that can really matter – one of the most important of which is security and reliability. The issue of security can mean the difference between huge amounts of downtime leading to potential loss of revenue and a smooth sailing website.
How much time and effort you need to be prepared to dedicate to your website security can depend quite a fair bit on who you host with and what plan you buy in to. I have worked with many web hosting providers before and the experience can vary greatly, from a nightmare to a sweet dream. Ideally, you will be able to find the latter without having to face nightmares when paying your web hosting bill!
Here are some of the things you can look out for in terms of security when shopping for a web host…
James Reynolds recetnly wrote 16 SEO experiments that will change the way you think about SEO and challenged some popular misconceptions in SEO with science. Inspired by James Reynold’s work, I wrote this last week. And based on those studies and experiments, I will dig a little bit deeper and suggest some actionable SEO tips in today’s article. I hope you will see some fast results with these helps.